PEAKHOURS
TikTok Audit
Free Resource

The 10-Point TikTok Checklist

The same first-pass checks we run inside every paid PeakHours audit. Work through these on your own account before you order — most accounts find at least 2-3 quick wins here.

1

Every caption has a clear next step

Pick your last 10 posts. Count how many tell the viewer exactly what to do — book, visit, DM, save the date. If most don't, that's your first fix, and it costs nothing.

2

The first 2 seconds earn the scroll-stop

Watch your last 5 posts with sound off. If you can't tell what's happening in the first 2 seconds, neither can a stranger scrolling past.

3

Posting has no multi-week gaps

Check your upload calendar for the last 60 days. Gaps longer than 10-14 days reset momentum — consistency matters more than volume.

4

Hashtags are specific, not generic

#fyp and #viral don't target anyone. Swap in your city, your category, and your niche so the right audience actually finds the post.

5

Content has a repeatable focus

List your last 10 post topics. If every post is a different idea with no throughline, viewers can't learn what to expect from your page — and the algorithm can't either.

6

Sound choice is intentional

Trending audio can help discovery; original sound can help brand recall. Know which one each post is using and why — not by default.

7

Duration fits the content, not a habit

Compare the duration of your top 3 videos by views against your average post. If your best work clusters around a specific length, that's a signal — test it deliberately.

8

Your best format gets repeated

Find your single highest-performing video. Have you rebuilt that exact structure — same hook style, pacing, format — since then? Most accounts post it once and move on.

9

Engagement goes beyond views

Views without comments or shares means people watch but don't act. Check your comment rate, not just your view count, on your last 10 posts.

10

There's a visible path to act

Can a viewer who's ready to book or visit actually find a way to do it from your profile — link, phone, DM — within 5 seconds of landing on your page?

Found a few gaps? The full PeakHours audit analyzes up to 30 of your videos against all of this — plus a 7-day action plan built specifically for your account.

See the full audit — €15 →
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